Line drawing of a building with a sign that reads 'BRASSTACK', flanked by 'SY' on the left and 'CA' on the right. 
Brass tack

Brass Tack is a distinctive western lifestyle boutique that captures the authentic spirit of the American West with a contemporary twist. We rebranded and create a fresh new look.

2025

Santa Ynez, CA

Collection of branding materials including a photo of a person in denim jacket and jeans, various paper bags, envelopes, business cards, and printed images for Brasstack, a clothing brand.
A cardboard box containing a white package with dark brown text saying, "Get dirty, stay wild." and a round label that says, "Brass Tack."
Four white shopping bags with black handles stacked in a pyramid against a light beige wall, casting shadows.
A woman wearing a straw cowboy hat and white dress reclining on hay bales, partially obscured by a laptop displaying a website called "BRASSTACK" with images of cowboy boots, a woman riding a scooter, and a person standing in a desert landscape.
A white tote bag with the word "BRASS TACK" printed in large black letters, placed on a black tiled floor leaning against a dark wooden wall.
Sketch of a building with labels 'SY', 'CA', and 'BRASSTACK' on a brown background.
A vintage truck with snow on it, through the windshield of which is a glowing light. On the inside of the windshield, there is a sign that reads "Less Talking, More Riding." At the bottom of the image, there is text that says "Santa Ynez County Club, All Country No Club."
Four colorful boxes of paper straws with different colors and designs standing upright on a light gray surface against a plain light gray background.
A glass of coffee on a small white saucer, placed on top of a folded newspaper on a white surface, with sunlight casting a shadow.
Close-up of a partially peeled orange with attached jewelry, including a ring and earrings, against a plain background.